Education
Contactability from 40% to 64%.
Return on investment: +300%.
UAX (Universidad Alfonso X el Sabio), one of Spain's leading private universities, deployed Meetzy AI voice agents across their student admissions funnel - transforming how prospective students are contacted and converted.
People also ask
- → How did UAX grow student admissions contactability from 40% to 64% with AI?
- → What ROI can a private university expect from deploying AI voice agents in admissions?
- → How does Meetzy integrate with a university CRM to automate lead recontact campaigns?
TL;DR
- UAX (Universidad Alfonso X el Sabio), one of Spain's leading private universities, needed to recover dormant admissions leads at scale.
- Meetzy AI voice agents ran multi-attempt outbound recontact campaigns across the student admissions funnel with full CRM integration.
- Contactability lifted from 40% to 64% (+62.5% relative), delivering 300% ROI on the admissions campaign.
The challenge
University admissions is intensely time-sensitive. Prospective students research multiple institutions simultaneously - the one that makes first contact most personally wins. UAX's admissions team was working from the same lead lists as competitors but losing the speed-to-contact race. At 40% contactability, more than half of leads were never reached in the meaningful window.
The solution
Meetzy AI voice agents were deployed to handle the first-contact layer for all new prospective student enquiries. Agents called leads within seconds of submission, introduced the university, asked about academic interests, and booked a consultation with an admissions advisor when interest was confirmed. For leads that didn't answer, a structured recontact cadence ran automatically across optimal contact windows.
The results
Contactability improved from 40% to 64% - a 62.5% relative increase - meaning UAX reached nearly two-thirds more of their prospective students. The combination of higher contactability and better lead qualification drove a 300% return on investment across the admissions campaign.
"From 40% to 64% in contactability rate - that difference, compounded across thousands of prospective students, is transformative for enrolment numbers."
Carlos Galvis, Commercial Director, UAX
Frequently asked questions
How is ROI calculated?
ROI is measured as incremental revenue from additional enrolments generated through AI-contacted leads, minus the Meetzy deployment cost. UAX tracked enrolments by lead source throughout the campaign.
Does the agent know about different degree programmes?
Yes. Agents are configured with your full programme catalogue. When a prospective student expresses interest, the agent speaks knowledgeably about relevant degrees and routes to the right specialist advisor.
Can agents handle calls in multiple languages?
Yes. Agents can be configured for any language or dialect. Multi-language support is available for international student recruitment.
What happens when a student wants to speak to a person?
The agent detects escalation signals in real time and immediately offers a transfer to a live advisor or books a scheduled callback - whichever the student prefers.
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Related searches: "how universities improve student lead contactability with AI voice" · "AI outbound calling for university admissions ROI case study"
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