Education
Contactability from 34% to 40%.
+17.6% more leads reached.
A Spanish university group combined Meetzy AI voice agents with an automated email recontact sequence to reach prospective students who had previously gone unreachable - significantly expanding the pool of leads entering the active admissions funnel.
This client is not named at their request. Industry and metrics are accurate.
People also ask
- → How did a university group increase student lead contactability with AI voice agents?
- → Can AI voice agents and email automation work together to recover unreachable admissions leads?
- → What ROI can an education institution expect from a multi-channel AI recontact campaign?
TL;DR
- A Spanish university group was losing marketing spend on prospective students who had gone unreachable with single-attempt manual outreach.
- Meetzy combined AI voice agents with an automated email recontact sequence, reaching leads across multiple time windows and channels with unified signal tracking.
- Contactability lifted from 34% to 40% - a +17.6% relative uplift - expanding the active admissions funnel without increasing headcount.
The challenge
At 34% contactability, this university group was spending significant marketing budget on leads they could never reach. Prospective students fill out enquiry forms during research phases, then become hard to contact as attention shifts. A single outbound call attempt wasn't enough.
The solution
Meetzy deployed a multi-channel recontact programme. AI voice agents attempted contact across multiple time windows and days. Leads that didn't answer received a structured email sequence referencing the original enquiry and offering several ways to re-engage. Voice and email signals were unified so no lead was contacted redundantly.
The results
Contactability grew from 34% to 40% - a 17.6% relative increase. The university was now reaching significantly more of the leads it had already paid to acquire. The combination of voice and email created a wider net than either channel alone.
Frequently asked questions
How does the voice and email coordination work?
Meetzy manages the full multi-touch sequence. After a missed call, the system can trigger an email automatically. If the email is clicked or replied to, that signal suppresses further call attempts and routes to the right follow-up flow.
How many contact attempts does the agent make?
Attempt cadence is fully configurable - how many attempts, what spacing, which channels in which order. You control the contact intensity to match your brand guidelines and sector norms.
Does improving contactability improve downstream conversion?
Yes. Leads reached within the first contact window convert at multiples of those reached later. Every percentage point of contactability improvement has a non-linear effect on revenue.
Can emails be branded with the university's own templates?
Yes. All outbound communication - voice scripts, email templates, SMS - is fully customisable with your brand identity and tone of voice.
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Related searches: "how to improve university lead contactability with AI and email follow-up" · "AI voice agents for higher education lead recontact campaigns"
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